Digital Advertising Predictions

Top three trends to watch

There are many top trends to watch. For a more detailed list click Here. For now I have chosen three of my top favorites which include personalization, video marketing and social messaging apps. These methods are the top trends for 2020 and 2021 so far (Dave, N., N.D.). Given the light of our current landscape, technology will be our go to for a long time.

Personalization means using audience and data analytics to meet the individual needs of a consumer. In order to do this online communication and research is necessary and should be ongoing/never ending. The market changes quickly and as a marketer there is no excuse not to stay up with it. That is our job (Dave, N., N.D.).

Start by using your data to outline the details of who each of your customers is, what their intention is at any particular moment, and where, when, and how they’ve engaged with your brand previously. Then reach out according to that data. Companies such as Starbucks, Netflix and Cadbury’s have used this method and have seen increases in sales by using personalization with their content (Dave, N., N.D.).

Cadbury’s which is a chocolate candy company, has seen a 65% CTR for their email campaign’s yielding a 33.6% conversion increase. Personalized email have an open rate that is 3X higher than regular email. Customers today are gravitating toward brands that feel like they listen to them, understand them, and pay attention to their specific wants and needs. That’s where personalization comes in (Sitecore, N.D.).

The next big ticket item to watch for in the digital advertising space is video marketing. Some of you may be nodding off because the idea of video marketing is not new. Just hold on because I am not taking about the boring traditional videos. As a matter of face nobody is that connected to that method anymore (Dave, N., N.D.).

What I am exploring now are Live videos, Interactive videos and 360 degree videos are the new video marketing trend. Live videos can be done on Facebook and LinkedIn. They can be done direct with their interface or through live streaming resources like StreamYard (Dave, N., N.D.). For more information look up top video trends for 2020 or 2021.

Live video is becoming more popular with businesses across the U.S. For things like interviews, product demos and networking, it is bring people together while staying safe. One to one video is when a business or marketer creates a personalized video message and posts it or sends it to people as opposed to traditional email. Interactive video is where an avatar is used to explain things and there is a take button (click here or contact us here) connected to it (Dave, N., N.D.).

Finally the 360 D video has symbols or buttons that can be moved around to change the scene or go to a different area. This experience is on the rise. Think of this as virtual reality. This is where a human can interact with the digital media on a screen, mobile phone or by swiping their hands to move an object (U.S. Digital Partners, 2019).

This experience teleported the public to a Marriott Hotel first then on to a Hawaiian beach, which helped position Marriott as a forward-looking and relevant brand within the travel market. The forecast is one that marketers agree with. It will bring communication to another level literally and figuratively (Dave, N., N.D.).

Virtual reality could be effective for educational purposes, business exchange such as showcasing a product like a game or virtual boardroom etc. It is currently being used for Drew Barrymore and her new talk show SEE HERE. She has interviews with people that are at home, but it looks like they are on stage with her (The Drew Barrymore Show, 2020).

Social messaging apps are not just for friends anymore. Over 10 billion consumers and businesses exchange messages on Facebook each month. On WhatsApp there are 1.6 billion users and 55 billion messages exchanged daily. The top three apps are Facebook messenger, WeChat and WhatsApp (Dave, N., N.D.). 80% of the users are between the ages of 20 and 45. They are not going anywhere anytime soon (Wang, J., 2020).

My prediction for all of the above is that a lot of people are not jumping on the band wagon including marketers. Without some of the media solutions above and listed in the hyperlinks, we will fall behind in the industry. These tools and resources work (Small Biz Daily, 2019).

They can be used for yourself and your clients and also sold as a digital resource for them as a standalone sale. That is right. Along with making video content for marketing myself, I could build these videos, personalized templates and clickable links for my prospects. Either way we choose, to not try something is the only wrong move (Small Biz Daily, 2019).

References

Dave, N. (N.D.). 42 Digital Marketing Trends You Can’t Ignore in 2020. singlegrain.com. Retrieved from https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2020/.

Sitecore (N.D.). Personalization: The Basics. sitecore.com. Retrieved from https://www.sitecore.com/knowledge-center/digital-marketing-resources/what-is-personalization-and-how-to-approach-it.

Small Biz Daily (2019). If You’re Not Keeping up With the Latest Trends, Your Business Could Get Left Behind. smallbizdaily.com. Retrieved from https://www.smallbizdaily.com/if-youre-not-keeping-up-with-the-latest-trends-your-business-could-get-left-behind/.

The Drew Barrymore Show (2020). Drew Barrymore Reunites with Her Ex Tom Green for the First Time in 15 Years. youtube.com. Retrieved from https://www.youtube.com/watch?v=8asvgGk05ZI&t=282s.

US Digital Partners (2019). The Future of Digital Reality in Business. usdigitalpartners.com. Retrieved from https://www.usdigitalpartners.com/future-virtual-reality-business/#:~:text=There%20are%20other%20uses%20for,real%2Dworld%20scenarios%20through%20VR.

Wang, J. (2016). The Future of Social and Messaging Apps – Predictions for 2020. ark-invest.com. Retrieved from https://ark-invest.com/analyst-research/social-messaging-apps/.

Benefits of Twitter/Social Media

Social Media marketing Services and Its Benefits - GeeksChip
Social Media Marketing & it’s Benefits
How to Post Videos on Twitter - The Complete Guide - Magisto Blog
TWITTER

Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers. To get started, create social media profiles for your business and begin interacting with others. Staying present is key and will pay off eventually (Blue Fountain Media, N.D.).

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer (Blue Fountain Media, N.D.).

Twitter is an American micro blogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read them (Wikepedia, N.D.).

I have been a registered user of Twitter for about four years now. The past two years I use it primarily for my company. From hashtags and pinned tweets to Twitter lists and social media influencers, there’s a lot to Twitter. With the right marketing plan, businesses can use the platform to create successful social media campaigns to increase sales, boost brand recognition and increase customer service (Driver, S., 2019). 

I utilize the hashtag tips and use video ads for my posts/content. I get moderate engagement and a lot of views. I believe it is good to have Twitter just to present a strong social media presence, but I do not get any business from that particular page. My business opportunities come from LinkedIn and Alignable.

The Main Benefits of Online Marketing

The main benefits of marketing online are:
Advanced Targeting
Direct Access to customers
Brand Awareness
Lower Advertising Cost
Building a Community
Increased Leads & Sales (Lyfe Marketing, N.D.).


Each benefit of social media described above are all different factors that play a role in your campaign results. But knowing the benefits of social media will not be enough. However, knowing allows you to plan for success. Now you can implement the right strategies for your business to reap the results you want, namely insights for marketing campaigns (Lyfe Marketing, N.D.).

insights – digitalAudience – gain insights of your target audience ...
INSIGHTS

INSIGHTS FOR MARKETING

First off, let’s establish this:
Customer Insights are not solely data points. Yes, numbers are involved, but:

Marketing insights are the more reasoned thoughts and conclusions established based on analysis of data and information established from market research, surveys, and so forth.

According to a talk from Morgan Shorey, “Insight (is) a truth which until now has not been leveraged, but if leveraged will generate revenue.” Marketing insights are the more reasoned thoughts and conclusions established based on analysis of data and information established from market research, surveys, and so forth. With measurable data that is built withing the various platforms marketers can download information, manually track and measure in excel or through online analytics tools such as Hootsuite and Buffer (Windsor, A., 2019).

They can measure things such as number of likes, Customer reach, Engagement, impressions, number of followers/growth and more. With the world living in a time were technology can take business owners to the customer, being online makes sense (Windsor, A., 2019).

REFERENCES

Blue Fountain Media (N.D.). 10 Advantages of Social Media Marketing for Your Business. bluefountainmedia.com. Retrieved from https://www.bluefountainmedia.com/blog/advantages-of-social-media-marketing.

Driver, P. (2019). Twitter for Business: Everything You Need to Know. businessnewsdaily.com. Retrieved from https://www.businessnewsdaily.com/7488-twitter-for-business.html.

Lyfe Marketing (N.D.). What Are the Benefits of Social Media Marketing? lyfemarketing.com. Retrieved from https://www.lyfemarketing.com/benefits-social-media-marketing/.

Wikepedia (N.D.). Twitter. en.wikipedia.org Retrieved from https://en.wikipedia.org/wiki/Twitter.

Windsor, A. (2019). What are Customer Insights in Marketing? powerdigitalmarketing.com. Retrieved from https://powerdigitalmarketing.com/blog/what-are-customer-insights-in-marketing-2/#gref.

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Role Of Social Media (LinkedIn)

How to Use LinkedIn: Must-Have Tips for Professional Success

1-9-90 Rule

“There is a rule of thumb called the 1– 9– 90 rule. It says that 1 percent of the people create the social media content, 9 percent of people participate in that content, and the other 90 percent are passive. It’s okay to be passive— although as a marketer, you want to be sure you understand the nuances of what it means to participate. Next, you want to identify people in your business or industry who are influencers and power-users.

Engagement is important. Search online to find recent articles that talk about the players in your area who are doing social media well and identify experts who discuss social media marketing in general. Set up phone discussions with your fellow marketing peers and compare notes to be sure you are doing the right things. It is not a competition, instead look at this as an opportunity to learn and grow (Agresta, S., Bough, B. B., & Miletsky, J. I., 2010).”

Other Important Marketing Strategies

The following tips are important:

1. Keep refining your LInkedIn profile (Keep up to date, have a nice header image etc.)
2. Create an effective LinkedIn page (Showcase your brand and educate people on it)
3. Define your audience and goals (Once you know what you want to accomplish, this part will come naturally)
4. Optimize your page for search (Insert keywords, share links, share relevant content & use effective hashtags)
5. Grow your page followers (connect, follow, promote page, LinkedIn articles, blogs, share business page/invite)
6. Publish engaging content on your company page
7. Use rich media to increase engagement (PDF’s, Powerpoints, Videos, Colorful Graphics)
8. Highlight your best content & share often (Business LinkedIn, N.D.).

How this type of marketing is
reflected in my personal life

This part comes from me and so the research is my experience. I have been in business for two years this coming December. The name of my company is Graham Virtual Marketing Solutions, LLP. When I first started the marketing company in 2018 it was only me and I had no idea how to brand myself. As time went on, this past year I decided to just be me. I have over six year of self – taught web design experience, social media and writing content knowledge and this was before I started taking courses at SNHU for marketing.

I know I am an expert in my field because some of the online materials and resources from the school is outdated. You see, everyday I am researching information for Pay Per Click analysis, SEO, SEM, SMM, videos, content and graphic writing and design, consulting, and partnerships. For me my name is on the line so this is personal. However, I do not allow emotions to get in the way of having intelligent conversations with prospects, social listening and the daily grind. My personal image is just as important as my business brand. As it should be (Smith, H.H., 2019).

References

Referencing your References :: Idaho Center of Excellence

Agresta, S., Bough, B. B., & Miletsky, J. I. (2010). Perspectives on social media marketing. Retrieved from https://ebookcentral-proquest-com.ezproxy.snhu.edu.

Business LinkedIn (N.D.). How to Use LinkedIn for Marketing. Business.linkedin.com. Retrieved from https://business.linkedin.com/marketing-solutions/how-to-market-on-linkedin.

Smith, H.H. (2019). Your Personal Brand Is Just as Important as Your Business Brand. entrepreneur.com. Retrieved from https://www.entrepreneur.com/article/342013.


Marketing Implications

Twitter marketing implications &
how it ties to my personal use

English - North America - Twitter Marketing
Twitter for marketing and personal use https://twitter.com/ldgraham48

I chose to focus on Twitter for this blog post. I am learning about this platform, so I figured why not write about it and share my research. Social Media and the concept of it has changed over the past 10-15 years. Unlike other communications and entertainment mediums, social media is built on a non-linear concept. It is not one to many; rather, it is many to many. Personally I get confused at some of the posts and comments that are deemed normal. I come from a time that was more private and we did not share our thoughts, ideas or emotions easily. Now people share just about anything through discussion boards, groups and more (Agresta, Stephanie, et al, 2010).

To imply something is to draw a conclusion without it being said. Needless to say, business owners use social media most likely to gain traffic towards their websites and social platforms. This is good because it eliminates the need to make constant cold calls. Twitter has over 330 million monthly active users and 145 active daily users. Out of these 63 percent are between the ages of 35 and 65 (Lin, Ying, 2019). It hosts all types of tweeters from business owners to celebrities. I myself use it for my company and have over nine hundred followers and growing since 2018.

At first glance, it may seem like the only way to use Twitter is just to show up and start Tweeting. While you do want to be prepared with plenty of content, there are some strategies that successful businesses use to stand out on the platform and use it to their advantage. Let’s dive into some Twitter marketing tips that any brand can use to make the most out of the platform. I do not use for personal use. The posts that I see from other accounts that use it for personal reasons and do well have some type of hook and following (Sproutsocial, N.D.).

Table of Contents

Response to Marketing implications

Sharing content and syndicating it across multiple channels has never been easier. Think of it: You can view a friend’s or colleague’s news feed on Facebook or a status update on Twitter, and then re-post their news to share it with your own user base. There is no conscious daily response where a marketer sits and spends their day so focused on the implications that is measurable in a clearly noted way (Agresta, Stephanie, et al, 2010).

In other words, the above list of marketing tips are a part of many that has been put together by marketing experts in the digital marketing industry to gain traffic and measure their success. One may spend a few hours focused on content development and posting and other parts of the day with emails or managing reports. Some of the things listed above may not ever have a response or be analyzed and that could be because one person cannot do it all (Tennison, M., 2019). With that being said, my company has partnered with a digital marketing company named GeoReach. Together we offer a full service marketing solution and we work with companies across the nation.

Another fact is that for most business owners, social media does not get instant followers and extensive growth overnight, it takes time sometimes years to develop and build true connections. So the response to marketing implications changes along with the marketing strategy, platform and results. Sometimes you may have to tweak content and posts or your web page in order to shift with the current stats that are measured by changes that are out of our control. For example the recent pandemic. We are now in a world that has shifted overnight with death, job loss, remote work and homeschooling and the anxiety of adapting to it all (Lansonsky, R., N.D.).

Doing business/clicking
on ads in Twitter

Marketing Implications (Twitter)
MarkeAds in Twitter

As far as marketing topics go, pay per click (PPC) is always a hot topic. This is something that everyone from the solopreneur building a business out of their parent’s spare bedroom to the head of a multinational enterprise wants to perfect. But look around and you’ll notice a trend. You’ll find copious amounts of content on Google AdWords, Bing, and Facebook Ads, but next to nothing on Twitter (Boyle, P., N.D.). I myself mainly make purchases through a couple of trendy clothing sites like Venus and Target. I also, purchase a lot through Amazon.

The main takeaway here is social media is the place to be for businesses, for personal use it is all about the individual. It is all about feeling connected and if you make a purchase online it is about trust and reviews. You will not find much on Twitter for personal use, mainly trending topics and discussions that you can take part in (Boyle, P., N.D.).

References

Who to Ask for a Reference When You Can't Ask Your Boss – UConn ...

Agresta, Stephanie, et al, (2010). Perspectives on Social Media Marketing, Course Technology, 2010. ProQuest Ebook Central. Retrieved from http://ebookcentral.proquest.com/lib/snhu-ebooks/detail.action?docID=3136366.

Boyle, P. (N.D.). Do Twitter Ads Really Work? (Or Should You Focus on Other Platforms?). singlegrain.com. Retrieved from https://www.singlegrain.com/twitter/do-twitter-ads-really-work/.

Lansonsky, R. (N.D.). Why Online Marketing Takes Time to Work. web.com. Retrieved from https://www.web.com/blog/grow/marketing/why-marketing-solutions-take-time-to-work.

Lin, Y. (2019). 10 Twitter Statistics Every Marketer Should Know in 2020 [Infographic]. oberlo.com. Retrieved from https://www.oberlo.com/blog/twitter-statistics.

Sproutsocial (N.D.). How to create a Twitter marketing strategy for your brand. sproutsocial.com. Retrieved from https://sproutsocial.com/twitter-marketing/.

Tennison, M. (2019). WHAT IS PARTNERSHIP MARKETING AND WHY IS IT IMPORTANT? boostability.com. Retrieved from https://www.boostability.com/what-is-partnership-marketing-and-why-is-it-important/.





We Are Here Where We Belong

It is a New Day

2020

Recently, the world changed and it did so to what may seem to many of us overnight. This new virus that is dominating the U.S. has slowed down if not brought our economy to a halt. With that being said, if there were any doubts from companies (both large and small) working with a marketing firm, those have increased. It is not our intent to bring anyone down but instead our goal is to face the problem of our current landscape head on and demonstrate how to work through it instead of avoiding what is happening (McNeil, D., 2020).

In this article, we will talk about not only this challenge but also the challenges of staying present, encouraging businesses to rethink their strategy and embrace the new norm. We will also focus on how to make a living and new strategies to grow your marketing agency. Change can be a good thing, let’s talk about how.

Should a Virtual Associate or
Marketer Quit During Covid19?

Stop Marketing?

Before you pack it up, we here at Graham Virtual Marketing Solutions suggest otherwise. We are not monsters meaning if there are health issues that you are struggling with yourself or with a loved one, that trumps all. However, if you are most of the purposely segregated healthy marketeers, we strongly encourage you to stay the course. Although times are uncertain and will go down in history books we are resilient. As business professionals we want to put our potential customers at ease (Friesen, S., 2020). In order to do that we must be diligent.

Be flexible and reassure people that we are all in this together and use technology to connect. Do not focus all of your energy on marketing in a pushy way. Be confident in what you know and continue to learn however, focus on where the business is at and most importantly, kee growing your pipeline (Friesen, S., 2020). Once the social distancing ban is modified and people start progressing in business, they will remember you so be sure to circle back around at that time.

How Do I Manage or Make Money?

How to be successful during Covid19

We here at Graham Virtual Marketing Solutions understand that not every freelancer or marketing agency is financially strong, especially if they are a start up. People need to pay their bills and eat. We cannot tell you that this will be easy. Our first suggestion is if you do not have a substantial amount of money saved to live on for the next few months, look into resources in your area such as local food bands, financial aid, and talk to your mortgage lender or landlord to negotiate the high ticket expenses. Look into small business loans or grants.

What Types of Businesses are
Looking for Virtual associates?

7 Handy Tips for Running Remote Meetings

“Everyone including freelancers and small businesses are struggling,” says Rafael Espinal, president of the Freelancers Union.  Although times are tough, another thing to note is that working from home is the new norm for millions due to this pandemic. Many will go back to an office space, however, that dynamic will change with social distancing guidelines in place. Companies are now starting to see the health benefits and financial advantages of working virtually (Shepard, E., 2020).

With Zoom meetings becoming popular and not having to travel to meet with a client or vendor, many will take the plunge and work with freelancers. Now is a great time to adjust your skill set, evaluate your finances and connect with your network both online and offline (Shepard, E., 2020). Doing these types of things not only keeps you busy, it will give you a leg up when business start to invest in marketing again. The businesses that are looking for freelancers and small marketing firms are small to mid-size companies that have had to lay off staff or change how they do business and are now ready to outsource their administrative, accounting and marketing tasks (Shepard, E., 2020).

Some final thoughts Rachel Andrew,

“Whether you’re a small business owner or a freelancer, your Profile is just the beginning of making your presence known on LinkedIn. It’s a place for you to share your personal credentials and work history, to be a part of larger conversations taking place within your industry, and to privately connect with other professionals.”

“Here’s what a Profile page on LinkedIn can do for you:

  • Show potential clients who you are, and build credibility. As the face of your business, your personal credibility on LinkedIn impacts the credibility of your business.
  • Put faces to names. Members with a Profile photo get up to 9x more connection requests, 21x more Profile views, and 36x more messages.
  • Increase industry visibility. More than 300K LinkedIn members search for Profiles via industry type each week.
  • Get your story out there. Everyone loves a good story—step up to the plate and tell yours in the available Summary section. Let your readers know what you do and why you do it.
  • Connect your brand to your Profile. Add media like articles, videos, and photos to your Profile’s available work experience section to illustrate work the you’ve done at your small business (Chandra, V., 2019).”

References

Business NH Magazine: Four is the Magic Number in Reference Checking

Chandra, V. (2019). How Small Businesses and Freelancers Can Leverage LinkedIn. linkedin.com. Retrieved from https://www.linkedin.com/profinder/blog/how-to-leverage-linkedin.

Friesen, S. (2020). Should You Stop Marketing During COVID-19? business2community.com. Retrieved from https://www.business2community.com/crisis-management/should-you-stop-marketing-during-covid-19-02295611.

McNeil, D. Jr. (2020). The Coronavirus in America: The Year Ahead. newyorktimes.com. Retrieved from https://www.nytimes.com/2020/04/18/health/coronavirus-america-future.html.

Shepard, E. (2020). The coronavirus could change how freelancers work in the long term. fortune.com. Retrieved from https://fortune.com/2020/04/15/freelancers-coronavirus-stimulus-package-freelance-work-covid-19-impact-predictions/.

Younger, J. (2020). COVID 19 Is Likely To Give Freelancing A Major Growth Spurt. forbes.com. Retrieved from https://www.forbes.com/sites/jonyounger/2020/04/14/covid-19-is-likely-to-give-freelancing-a-major-growth-spurt/#79881fb57f37.

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